If you’re looking for a way to improve your social media marketing, YouTube playlists might be the answer. Playlists are a great way to organize your videos and make them easier for viewers to watch. They can also help you with SEO and increase traffic to your channel. In this blog post, we will look at three ways that you can use YouTube playlists for social media marketing!
What Are YouTube Playlists?
YouTube has always been good at suggesting new videos based on your watching history. But now, they’re taking it a step further by automatically creating playlists of videos you might like.
As long as it is available where you are, you’ll see a “Suggested Playlist” section on your homepage. YouTube will update the playlist regularly, so you always have something new to watch. And if you don’t like a particular video, you can simply remove it from the playlist. This is just one more way that YouTube is making it easier to find the perfect video for any mood or occasion.
Create your own playlists
YouTube is a great way to watch your favorite videos, but did you know that you can also create your own custom playlists? You can hand-pick the videos yourself, or you can let YouTube do the work for you by generating a playlist automatically. All you need to do is give YouTube some information about what kind of videos you want to see.
For example, you can include tags, words in the title, or words in the video description. Once you’ve set up your rules, YouTube will do the rest, creating a playlist that’s tailored specifically to your interests. So don’t be afraid to experiment with the playlist feature – it’s a great way to find new videos to enjoy.
Get your video(s) associated with other videos on the same topic
Anyone who’s spent more than a few minutes on YouTube knows that it’s easy to get lost in a rabbit hole of videos. One minute, you’re watching a cute cat video; the next, you’re two hours deep into a conspiracy theory rant.
And it’s all thanks to the YouTube algorithm. This complex series of algorithms are designed to keep users engaged on the platform by suggesting new creators and videos that they are likely to want to watch next—even though they may not know that yet.
The algorithm takes into account factors like the type of videos you’ve watched in the past, how long you’ve watched them, and even whether or not you’ve liked or subscribed to a particular channel. So the next time you find yourself down a YouTube spiral, remember: you’re not alone. The algorithm is just doing its job.
When it comes to getting our videos seen by more people on YouTube, relevancy is key. We can make our videos more relevant to YouTube viewers by using a few simple strategies, like creating keyword-rich titles and descriptions, utilizing relevant tags and hashtags, and creating playlists.
By including our videos in playlists that focus on specific topics, we increase the chances that our videos will be seen alongside more popular videos on that topic, giving us greater visibility and ultimately helping us to reach a larger audience. So if you want your YouTube videos to be seen by more people, don’t forget to make them as relevant as possible!
Types of playlists to create
There are a few types of playlists that can be helpful for social media followers. The first is a listicle, which is a top 10 (or top 5, or whatever number you choose) list of tools, places, or other things. These can be helpful because they provide a quick overview of what is available and can be a good starting point for further research.
The second type of playlist is a collection of how-to tutorials. These can be helpful for people who want to learn how to do something, and they can be a great resource for both beginners and experts.
The third type of playlist is a list that serves a particular problem or need. For example, you could create a playlist of videos to motivate yourself or a list of tips to help you when you are bored or stuck. These types of lists can be very helpful because they provide specific solutions to specific problems.
If you have an editorial calendar for your social media content, you should consider adding these types of lists to it so that your followers can benefit from them.
Improve your video viewer engagement
We’ve all been there: you’re watching a YouTube video, and before you know it, two hours have passed and you’re still watching videos in a never-ending cycle. YouTube is designed to keep you engaged for as long as possible, and one of the ways it does this is by autoplay.
When you finish watching a video, YouTube automatically starts playing the next one in the playlist. This feature can be both good and bad. On the one hand, it can be helpful if you’re trying to binge-watch a series of videos. On the other hand, it can be very frustrating if you’re trying to watch just one video and then move on with your day.
This means that you can increase video viewer engagement by organizing your content into playlists to make the most of this process. You can also add annotations and links to your videos that encourage viewers to watch more of your content.
YouTube playlists are a great way to keep your viewers engaged with your content. By using relevant keywords, tagging your videos appropriately, and creating playlists that serve a specific purpose, you can increase the chances that your videos will be seen by more people and that they will be engaged with your content. So don’t forget to utilize this powerful tool!
Dominate more organic Google positions
Playlists can also help to dominate those organic Google positions. We know that Google owns YouTube and prioritizes the content on the platform. So by having good playlists, you can increase your chance of being top of the SERPs results and getting more eyeballs on your content.
Google also uses YouTube playlists as a way to group together similar videos, so if you can get your video into a popular playlist, you’re more likely to be seen by people who are searching for that topic.
Monitor Your Youtube Referral Traffic
You also want to monitor the traffic you get from YouTube which counts as a referrer. This helps you to see how popular your videos are and where your traffic is coming from.
You can see this data in YouTube Analytics, which is a valuable tool for understanding your audience and what they want to see from you.