Are you looking to grow your YouTube channel? If so, you’re in the right place! In this blog post, we will discuss some tips and tricks that will help you achieve success. Growing a YouTube channel can be difficult, but with the right tools and strategies in place, it is definitely possible. So let’s get started!
Build Your Videos Around a Single Keyword/Topic
You might think you could just sit down, start shooting some video and figure out the keyword later. But that’s not the optimal way to go about it. It’s important to pick your keyword before you craft your video content as it helps you construct the best information around that specific topic.
By thinking about your keyword first, you can make sure that your video is laser-focused and provides value to viewers who are searching for information on that topic.
So before you start shooting, take a few minutes to brainstorm potential keywords and then build your video content around the one that will be most useful to your audience. You’ll be glad you took the time to do this upfront planning once your video starts ranking in search results and bringing in new viewers.
Do some keyword research
If you’re thinking about ranking your video for a certain keyword, the first thing you should do is check out the videos that are currently ranking for that keyword. This will give you an idea of what you need to do to rank for that keyword.
For example, if you see that all of the videos that are ranking for your chosen keyword have really long titles, then you know that you need to create a title that is at least as long as the ones that are currently ranking.
If you see that all of the videos have really good descriptions, then you know that you need to write a description that is just as good, if not better. Always optimize your title and description for the best chance at ranking in search.
Include them during the video
You’ve put a lot of work into your YouTube video. You’ve chosen an engaging topic, written a script, and recorded yourself delivering it with energy and enthusiasm. But there’s one more step you need to take before you can hit the “publish” button: adding keywords.
Keywords are the words and phrases that viewers use to search for videos on YouTube, and they play a vital role in helping your video be discovered. including keywords in your title and description will help YouTube understand what your video is about, making it more likely to show up in search results.
But don’t stop there – sprinkling keywords throughout your video will also help YouTube identify the topics covered in your video, which can lead to even more views.
Make your videos useful
When most people think about driving traffic to their website or blog, they think about SEO keywords and social media marketing. However, there is another way to attract visitors that are often overlooked: writing content that solves problems for your audience.
If you can provide useful information that helps your readers solve a problem, they are much more likely to keep coming back for more. Furthermore, they are also more likely to share your content with others who may be facing the same problem.
So if you want to drive traffic and build a loyal following, solving your audience’s problems should be your top priority.
Reuse Existing Top Performing Content
You don’t always need to start from scratch to create great videos. Sometimes, some of your best work can be repurposing content you already have. This is especially true if you have content that is engaging, valuable, useful, and actionable.
People go to YouTube all the time to find answers and how-to tutorials. If you have this type of content, you’re in a great position to capitalize on it. You can repurpose blog posts into videos, record yourself giving a presentation or even create a video series out of a popular post. The possibilities are endless.
And the best part is, you’ve already done the hard work of creating the content. All you need to do is repurpose it into a format that will allow you to reach an entirely new audience.
But where do you start? A content audit is a great way to take inventory of your existing content and identify the pieces that are performing well and have the potential to be repurposed into videos.
When conducting a content audit, look for blog posts, guides, and other pieces that are informative, well-written, and relevant to your target audience. Once you’ve identified a few potential candidates, think about how you can adapt the content into a video format.
For example, if you have a popular blog post about tips for creating successful social media campaigns, you could create a short video that outlines the main points of the post. Or if you have a guide to choosing the right business structure for your startup, you could create a video that walks viewers through the different options.
Engage with Your Audience
When it comes to driving engagement on your social media channels, there’s no magic bullet. However, one effective strategy is to ask questions that are relevant to your audience and content.
For example, you could ask your followers what topics they would like to see covered on your channel, or what type of content they find most useful or interesting.
Asking questions is a great way to encourage interaction and get insights into what your audience is thinking. Additionally, it shows that you value their opinion and are open to feedback.
When you post a new video on YouTube, it’s important to show your appreciation to anyone who takes the time to watch, like, comment, or share. A simple ‘thank you’ goes a long way in fostering a sense of community and encouraging people to continue engaging with your content.
You can also use a social content distribution and engagement dashboard to help you keep track of key engagement metrics on YouTube. This can be a useful tool for identifying which videos are resonating with your audience and determining how best to continue growing your channel.
Quite a few people think that social media branding is only for major corporations but that is just not the case. If you have any sort of online presence, whether it is for your small business or personal blog, you need to make sure that your branding is on point.
Creating a cohesive and professional-looking brand will make people more likely to take you seriously and, more importantly, subscribe to your YouTube channel. You want potential viewers to know that your content is worth watching and the best way to do that is by having a strong social brand.
Fortunately, there are some easy ways to improve your organization’s social branding. Make sure that all of your social media platforms have the same profile picture and cover photo. Use the same colors and fonts throughout your branding so that people will start to associate those colors and fonts with your channel.
And, most importantly, be consistent with your content. If you post videos regularly, make sure that they are high quality and on-brand. By following these simple tips, you can quickly improve your YouTube channel’s social branding – and increase your subscriber count in the process.
Carry your brand onto YouTube
You’ve probably spent a lot of time and effort developing your brand identity. Your logo, color scheme, and tagline are all part of what makes your business unique. So it makes sense to carry over that branding to your YouTube channel.
Creating cohesive branding across all of your platforms will help you build recognition and loyalty among your audience. And with YouTube being the second largest search engine, it’s essential to put your best foot forward.
Luckily, there are a few simple ways to make sure your YouTube channel reflects your brand. Start by creating a custom banner that includes your logo and color scheme. You can also include a brief tagline or mission statement. Then, be sure to use the same language and tone in your video descriptions and titles.
Consistency is key when it comes to building a strong brand presence on YouTube.
Promote Your YouTube Videos on Other Social Channels
Social media usage has grown significantly in recent years, with platforms such as Facebook, Instagram, and Snapchat becoming household names. However, there is still a great deal of overlap between users of different platforms.
For example, the Digital 2021 report found that YouTube has huge engagement levels, with over 90% of users also using one of the other top channels. This highlights the importance of marketing across multiple platforms to reach the greatest number of people.
It also underlines the need for businesses to constantly adapt their strategies as user habits change. As social media usage continues to evolve, those who can stay ahead of the curve will be in the best position to succeed.
Show Up & Stand Out
If you’re running YouTube by yourself or as part of a small organization, it can be extremely beneficial to personalize the channel by participating in videos.
By appearing in videos, you can build trust and rapport with your audience, and show them that there’s a real person behind the brand. What’s more, appearing in videos can also help to humanize your organization, making it seem more approachable and relatable.
Of course, before you start appearing in videos, it’s important to make sure that you’re comfortable with being on camera. Remember, you don’t have to be perfect – just be yourself, and let your personality shine through. With a little bit of effort, appearing in videos can be a great way to build deeper relationships with your YouTube audience.
Post Great Thumbnails & Leverage YouTube Cards
Have you ever been watching a YouTube video when suddenly, right at the best part, an ad pops up and ruins the whole experience? You’re not alone.
In fact, a lot of people have issues with ads on YouTube. That’s why YouTube cards are such a great idea. By adding YouTube cards, you can include links to other videos or relevant content at the exact point where users drop off.
This ensures that they never miss a beat, and it keeps them engaged with your content. What’s more, it’s a great way to promote other videos or products that you have to offer. So if you’re looking for a way to keep your viewers engaged, be sure to add some YouTube cards to your next video.
There are a variety of card types to choose from when you’re creating a video on YouTube. You can feature up to five cards per video, which appear as rectangular boxes or teasers in the right-hand corner of the video. The types of cards include a playlist, poll, or donation.
Playlist cards allow you to showcase other videos on your channel that viewers might be interested in. Poll cards let viewers weigh in on something by voting on the card. And donation cards let viewers make monetary donations to a cause that you specify.
You can edit the card header, image, and call-to-action button to customizable them to your liking. You can also choose when during the video you want the card to appear. Cards are a great way to engage with your viewers and encourage them to take action, so be sure to experiment with them in your next video!
Push for Subscriptions
It’s always a good idea to ask your viewers to subscribe to your channel, especially if they enjoy your content. By doing this, you’ll ensure that you have a loyal audience that will watch your videos regularly.
You can also keep them engaged by responding to their comments and questions, and by regularly uploading new and exciting content. If you keep your subscribers happy, they’ll be more likely to tell their friends about your channel, and you’ll soon have a large and engaged audience.