Email marketing is one of the most powerful tools at your disposal when it comes to growing your YouTube channel. It allows you to reach out to your audience directly, and keep them updated on your latest content. In this blog post, we will discuss some tips for using email marketing to grow your audience!
Adding Video to Your Emails Increases Engagement
Anyone who’s been in the email marketing game for a while knows that video is a powerful tool. But sometimes it’s nice to see some hard data to back up your hunches.
For example, Campaign Monitor examined some of their clients’ campaigns and found that incorporating video led to some impressive results across the board. Open rates increased by 19%, click-through rates shot up by 65%, and unsubscribe rates dropped by 26%.
That’s a pretty compelling case for using video in your email campaigns! And it’s not just anecdotal evidence – other studies have found similar results. So if you’re looking for a way to take your email marketing to the next level, incorporating video is a great place to start.
How to Best Add Videos to Your Emails
Embedding video in email is a great way to add a personal touch and increase engagement. However, due to the way most email clients are designed, video will only play correctly if the email is opened in an HTML5-capable email client.
This means that, unfortunately, not all of your subscribers will be able to view the video. In order to ensure that as many people as possible can watch your video, you may want to include a link to the video on YouTube or another video-sharing site.
That way, even if they can’t watch the video directly in their email, they can still click through and view it on a website. By taking this extra step, you can make sure that everyone who wants to watch your video will be able to do so.
If you’re like me, you probably spend a good chunk of your day sending and responding to emails. And if you’re also like me, you probably get pretty frustrated when an email doesn’t format correctly on the recipient’s end. Fortunately, there’s a solution to this problem: HTML5.
HTML5 is the latest version of the HTML markup language, and it offers a number of advantages over its predecessor, HTML4. For one, it supports more media types, including audio and video. It also has better support for animation and user interaction. Finally, it’s more responsive and adaptable to different screen sizes.
As of right now, 62% of email clients support HTML5, so there’s a good chance that your emails will format correctly when using this newer version of HTML. However, if you’re still concerned about compatibility issues, there are some workarounds that you can use to ensure that your email looks great to any client.
Here’s Why YouTube Is a Good Addition to Your Email Marketing
Email is a great way to reach out to potential and current customers, but you may be wondering if you should add YouTube to your email marketing mix. Here are a few reasons why YouTube can be a valuable addition to your email marketing efforts:
First, YouTube allows you to show, rather than tell, your audience what your product or service is all about. A well-made video can be much more effective in conveying information than a text-based email.
Second, YouTube can help to build trust and credibility with potential customers. By featuring customer testimonials or behind-the-scenes footage of your business in action, you can give viewers a sense of what it would be like to work with you.
Finally, don’t forget that YouTube is a powerful search engine in its own right. Optimizing your videos for the right keywords can help you attract new viewers who might not have found you through email alone.
Preparing and Optimizing Your Videos on YouTube
Optimizing your videos for YouTube can help you to get more views, which can lead to more subscribers and, eventually, more money. But how do you optimize your videos? And what does “optimizing” even mean?
In short, optimizing your YouTube videos means making sure that they are properly formatted and tagged so that YouTube’s algorithms will be more likely to show them to potential viewers.
Here are a few tips to help you get started:
- Use descriptive and keyword-rich titles.
- Create custom thumbnails that grab attention.
- Write engaging descriptions that include keyword-rich tags.
- Optimize your videos for SEO by including relevant keywords in the title, description, and tags.
- Use annotations, cards, and other tools to encourage viewers to subscribe to your channel or watch other videos.
Use Email to Let Your Subscribers Know About Your YouTube Videos
Email is still one of the most effective marketing channels available, but it can be difficult to stand out in a crowded inbox.
One way to grab attention and improve click-through rates is to include videos in your email campaigns. Videos are especially well-suited to mobile devices, which are increasingly being used to check email. In fact, studies have shown that people are more likely to watch a video on their phone than on a desktop computer.
When creating videos for email, keep them short and focused on a single message. Most people will only watch a few seconds before moving on, so make sure your video gets to the point quickly. You should also consider adding transcripts or closed captions for people who prefer to read than watch. With a little planning, you can easily add videos to your email campaigns and start reaping the benefits.
So using your email list to tell people about your new YouTube videos is a great way to get more views and subscribers. But what if you don’t have an email list?
You can still use email to promote your YouTube channel, but you’ll need to get a little creative. One option is to reach out to influencers in your niche and ask them if they would be interested in featuring one of your videos on their blog or in their newsletter.
Another option is to run a contest or giveaway and promote it through email. This can be a great way to get people to subscribe to your channel while also building up your email list.
Finally, you can always try traditional online advertising methods like Google AdWords or Facebook Ads. While these may not be as effective as email, they can still help you to reach a wider audience and promote your videos to potential viewers.